Grzegorz Szczepański — From B2B Business to e-Commerce Success with Multiply
400+
SKUs repriced
7+
New markets opened
Over zł400,000,000
revenue in 2024

Despite running a successful B2B distribution business for over a decade, Grzegorz Szczepański soon recognized the growing potential of online marketplaces. Inspired by his wholesale clients’ success on Amazon, he decided to explore e-commerce firsthand. However, as Blueberry expanded rapidly across multiple European marketplaces, new challenges emerged - managing pricing, margins, and product visibility across hundreds of SKUs quickly became unsustainable without the right tools.
Introduction

The Shift & The Challenge: From Bulk Orders to Individual Consumers with over 400 SKUs, 7 Marketplaces, and Limited Visibility

The Multiply Impact: Real-Time Repricing, One Interface

Winning on EMAG: Visibility and Velocity

Smart Tools, Smart Growth

Growing Without Advertising: A Price-First Strategy

Multichannel Expansion: Building for the Long Term
